eCommerce Website
Adairs Limited is an Australian public company, deriving revenue from the retail sale of homewares and home furnishings. The company employs approximately 2,000 people, operates in Australia and New Zealand, and is administered by its head office in Victoria, Australia.
Adairs is famous for its high quality linen and bedroom designer sheets.
Adairs were looking to convert their current eCommerce site to the latest version of epiServer due to increased demands of online sales over the 2020 pandemic.
Agency
LEVO (Clemenger BBDO Group), Sydney
Role
Senior Project Manager
Project scope
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Website Design
Technical Development
Visit site
http://www.adairs.com.au
eCommerce Website
A newly revitalized armaniexchange.com was created, bringing to life the range of activity across the iconic brand within a single commercial site. Distinct worlds within the site for both men and women were required as well as leveraging the strong social following of leading influencers to help redefine the brand to a new audience.
Agency
Wednesday, New York
Role
Senior Digital Producer
Project scope
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Website Design
Technical Development
Visit site
http://www.armaniexchange.com
eCommerce Website
Working for Zoe Media Group, the digital media division of Rachel Zoe Inc., as their Interactive Project Manager I oversaw and managed the tech and web development for their in-house and overseas development teams from their HQ based on Melrose Ave, West Hollywood.
Zoe Media Group (ZMG) reaches over 2 million subscribers through daily email newsletters and The Zoe Report site, which has more than 12 million followers through social media platforms (Facebook, Instagram, Twitter, Pinterest, Snapchat and more).
Agency
Zoe Media Group, Los Angeles
Role
Interactive Project Manager
Project scope
E-commerce
Social Media
Website Design
UX
Content Production
Technical Development
Visit site
https://rachelzoe.com
Design, UX & Website
We worked with Barneys Warehouse in developing a new brand platform that we activated through all digital touch points: email, online ads, web and social media.
Agency
Wednesday, New York
Role
Senior Digital Producer
Project scope
Art Direction
E-commerce
Social Media
Website Design
UX
Content Strategy
Digital Strategy
Website Design
Technical Development
Visit site
http://www.barneyswarehouse.com
'She is Tacori' - Website & Campaign Page
Tacori is renowned and desired around the world for its distinct, handcrafted engagement jewelry. Wednesday's challenge was to create an integrated campaign to transform Tacori's fashion jewelry presence, nurture its engagement jewelry business and evolve the brand's relationship with its consumers through a fresh lifestyle approach.
Since its inception, Tacori has prided itself on a legacy unlike any other. Based in Los Angeles, the family-owned business passionately handcrafts unique pieces that epitomize effortless California style.
To showcase Tacori as a globally renowned destination for beautiful jewelry, Wednesday’s ambition was to create a brand strategy and campaign that celebrates the enigmatic spirit of the brand. Alongside a new visual identity, the integration of an immersive content strategy invites users to learn more about the brand’s product within an elevated context.
The result is a fully integrated campaign that shares Tacori's innovation through print, OOH, in-store campaign, digital including the campaign hub along with supporting social content that weaves the Tacori narrative throughout every touchpoint.
Agency
Wednesday, New York
Role
Senior Project Manager
Project scope
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Integrated Campaign
Website Design
Technical Development
Visit Site
http://www.tacori.com
UX & e-commerce Website
The myPlates 'Special Number Plate' site required a major overhaul with improvements to the customer experience on the web site by consolidating plates offering onto one site with a modernized and standardized look and feel and incorporating more interactivity within content selection and plate design using Flex.
The Challenge
Provide a user friendly, enticing and educational tool for choosing individualised number plates. The objective is to increase the awareness of the online offering from the RTA by making it more appealing to consumers.
The Solution
Much improved User experience. Integrated back end database. Content management system. Integrated ad serving technologies. Fully interactive Design - FLEX coded. Full reporting and analytics
The Result
Increase in page views. Generated significant new revenue streams and brand awareness. Delivered projects to business critical dates and to budget including a secondary market capability via a plate resale site where plate traders can buy and sell content. An auction site whereby suitable surrendered plate content is placed back into circulation through auction. Expanded the RTA’s reach via affiliate schemes, targeting the message to customers via targeted advertising on the website and, incorporating memberships that support retention promotion and marketing campaigns. Full reporting and analytics.
Agency
The RTA, Sydney
Role
Senior Digital Producer
Project scope
User Interface Design
eCommerce
Requirements Documentation
Workshops
Visit site
https://myplates.com.au
'Born for Beauty' - Website Content
Estée Lauder was looking to create some additional content on their company website to give some background on their amazing founder, Josephine Esther "Estée" Mentzer. Through a series of historical images and stories the content helps to produce an insight into the full brands story as seen through a depiction of its legendary founder.
Agency
Wednesday, New York
Role
Senior Digital Producer
Project scope
e-Commerce
Art Direction
Content Management
Visit site
http://www.esteelauder.com
