CANVA - graphic design software
www.canva.com
Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. The app includes templates for users to use. The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.
The With Canva You Can (WCYC) campaign tells three stories featuring users of the platform, created by the company’s in-house creative studio. The three spots showcase the achievements of Canva users who have designed something that has been life-changing to each of them.
Those stories are delivered by Headbands of Hope founder Jess Ekstrom, K9s for Warriors relations manager Mike Drafts and Tiana Day, the teenager who helped organize last year’s Black Lives Matter march across the Golden Gate bridge. The three explain how they achieve their goals using Canva.
The aim is to target students, knowledge workers and small business owners in the U.S. beginning Aug. 10 through October. Alongside national TV activity, there will also be ads on TikTok, Facebook, Instagram, Twitter and YouTube, and OOH.
Client
CANVA, Sydney, Australia
Role
Senior Integrated Producer
Project scope
Facilitate editing reviews and creative sign off
Project Management
Video asset creation - TVC, promo spots, How-to videos, Social collateral including Linkedin, Instagram, Facebook and TikTok
Broadcast (radio/ podcast / TV)
Team leadership / Mentoring
Visit site
https://www.canva.com/q/with-canva-you-can/
'A Giant Story' - campaign launch
As the makers of TurboTax and QuickBooks, Intuit puts big business solutions like machine learning, big data and AI in the hands of small businesses and the self-employed. The challenge was to show the benefits of Intuit’s tech-centric ecosystem in an emotional, human way. Centered around Intuit’s purpose-driven mission of “powering prosperity around the world,” they launched their first brand campaign with a longform film called “A Giant Story.”
“A Giant Story” gained over 24 million views in its first month and drove over 57k new signups for TurboTax and QuickBooks. Perhaps most importantly, Intuit’s brand awareness has more than tripled.
Agency
Phenomenon, Los Angeles
Role
Senior Integrated Producer
Project scope
Project Management
Video Production - Animation, Voice Over, Sound
Broadcast
Visit site
http://www.intuit.com
'No Debate' - Starring Clay Matthews (NFL) - Video
Gillette has superiority claim data that proves men prefer Gillette Fusion ProGlide over the competition. The NFL No Debate (Final Say with Clay) platform was an application that allowed us to leverage this claim in a relevant way for consumers. We know that Gillette guys are passionate sports fans who love to debate the best in sports. They debate the teams, players, the calls and everything else about football and the NFL. Combining this insight with the superior claims, we arrived at the concept: The best will always be debated. The best shave will not.
Agency
Atmosphere Proximity, New York
Role
Senior Integrated Producer (onset producer)
Services
Video Production
Integrated Campaign
Technical Development
Visit Site
Gillette 'No Debate' Case Study
Kayo Sports - subscription streaming service
www.kayosports.com.au
Dubbed the “Netflix of Sports”, Kayo Sports is a groundbreaking new multi-sport streaming service designed for sports-loving Australians.
Powered by FOX SPORTS Australia, ESPN and beIN SPORTS, Kayo features the biggest Australian sports including cricket, Aussie rules, rugby league, rugby union and motorsports, as well as the best from overseas like basketball, gridiron, football, golf and tennis – plus additional content exclusive to Kayo.
I lead a team of creatives producing a comprehensive national marketing campaign which featured over 2,500 creative executions, live reads across 22 metro and regional radio stations, online homepage takeovers and digital marketing. The campaign was led by Kayo’s new generation of sports stars, who include NBA hero Ben Simmons, tennis ace Ash Barty, surfing sensation Stephanie Gilmore, cricket all-rounder Glenn Maxwell, AFL gun Tom Mitchell, and NRL rising star Latrell Mitchell.
Client
Fox Sports, Sydney, Australia
Role
Creative Production Manager
Project scope
Creative Direction - review and sign off
Project Management
Digital asset creation - dynamic display banners, TVC, promo spots, How-to videos, Social collateral, OOH billboards
Digital asset trafficking
Broadcast (radio / TV)
Print
Team leadership / Mentoring
Visit site
http://www.kayosports.com.au
InStyle Magazine - Print Ad
Tommy John a mens underwear brand was looking to cut through the rest of the print work advertising unachievable male body imagery. This print ad was concerted, shot and run in the June 2013 issue of InStyle Magazine all within a space of 5 days. It was a great success gaining attention in the following ad related media and publications; Campaign Brief USA/UK/AUST/ Ads of the World / Coloribus / AdAge / AdForum
Agency
Young Discoveres Club, New York
Role
Photographer/Executive Producer
Project scope
Print Ad
Photography
Art Direction
Post Production
Brand Strategy
Visit Case Study
Tommy John Case study video
'Style Stage' Hair/Music Doco - Sponsored by Garnier
In our ongoing quest to bring you every single side of the entire world of music, we're proud to announce Style Stage, Noisey's new style section, in partnership with Garnier Fructis.
Agency
Publicis, New York
Role
Senior Digital Producer
Project scope
Social Media
Website Design
Content Strategy
Digital Strategy
Integrated Campaign
Technical Development
Visit site
Style Stage: A New Documentary about Hair, Style and Music
'Battle of the Flavors' - Interactive Videos
How do you get a younger audience to take notice of new flavours? You appeal to their competitive side. Doritos 'Battle of the Flavours' was promoted on TV and lived online through Facebook. We enlisted the help of two fighters -- a Mexican wrestler and a Thai kick boxer and allowed our audience to decided the winner.
A Mexican wrestler and a Thai kick boxer fight it out to represent a battle of flavours between Doritos’ two new launches, Hot Mexican Salsa and Thai Sweet Chilli. A consumer promotion, running for eight weeks, will enable people to vote for their favourite flavour at battleoftheflavours.com. Participants stand to win from a pool of $65,000 in prize money.
Agency
Clemenger BBDO, Sydney
Role
Senior Digital Producer
Project scope
Video Production
Art Direction
Social Media
Website Design
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Visit site
Battle of the Flavors
'Prepaid' cards - Animatic Video
VISA Prepaid cards were looking to A-B test a potential TVC for a new product allowing customers to add money to a VISA card and then spend it like a debit or credit card…however it had set predefined limits so you could never get carried away and spend more than you should.
We created 2 animatics to help sell the idea to a test audience. The animatic required illustrators, voice over and animators to edit the original storyboard created by the art director and copywriter.
Agency
Atmosphere Proximity, New York
Role
Senior Integrated Producer
Project scope
Video Production
Learn more about VISA 'Prepaid' Cards
VISA Prepaid Website
VISA Prepaid TVC
Visit site
VISA Prepaid Animatic
Various Fashion Shoot - BTS Videos
Take a behind the scenes look at these fashion editorial videos - shot on location in New York City and Los Angeles.
Credits
Gavin Rea (Photographer/Director/Executive Producer),
www.gavinrea.com
Project scope
Video Production
Art Direction
Content Creation
'Lo & Behold' directed by Werner Herzog - Video
Society depends on the Internet for nearly everything but rarely do we step back and recognize its endless intricacies and unsettling omnipotence. From the brilliant mind of Werner Herzog comes his newest vehicle for exploration, a playful yet chilling examination of our rapidly interconnecting online lives.
Herzog documents a treasure trove of interviews of strange and beguiling individuals—ranging from Internet pioneers to victims of wireless radiation, whose anecdotes and reflections weave together a complex portrait of our brave new world. Herzog describes the Internet as “one of the biggest revolutions we as humans are experiencing,” and yet he tempers this enthusiasm with horror stories from victims of online harassment and Internet addiction.
For all of its detailed analysis, this documentary also wrestles with profound and intangible questions regarding the Internet’s future. Will it dream, as humans do, of its own existence? Can it discover the fundamentals of morality, or perhaps one day understand the meaning of love? Or will it soon cause us—if it hasn’t already—more harm than good?
The film is presented by systems security leader, NETSCOUT, who named Pereira & O’Dell New York to Agency of Record in early 2015. The agency has been working on a variety of initiatives including developing Netscout's brand platform, Guardians of the Connected World, of which the documentary is a key launching pad for.
Agency
Pereira & O'Dell, New York
Role
Senior Integrated Producer
Project scope
Video Production
Content Creation
Basquiat Shoot - BTS Video
Take a behind the scenes look at the 80's Basquiat inspired fashion editorial - shot on location in downtown New York City.
Credits
Gavin Rea (Photographer/Director/Executive Producer),
www.gavinrea.com
Sherah Jones (Stylist),
Amira Ahmed (model - New York Models),
Aleksandra Sasha Nesterchuk (Hair Stylist),
Colleen Runne (Make up artist),
Yves Francois (Photo assistant & Videography)
Project scope
Video Production
Art Direction
Content Creation