'ACCENTURE' - SXSW® Sydney
15 – 22 October 2023 Sydney, Australia
#SXSWSydney
Being held for the first time outside of its home of Austin, Texas, SXSW Sydney brought together business, technology, innovation and creativity. I was responsible for the design, development and launch of the event landing page on the main Accenture website.
Company
ACCENTURE, Australia
Role
Senior Program Manager
Project scope
Agile Project Management - stand ups, scrum and sprint planning
Develop & adjust project schedules, scope, timelines & resourcing plans
Gather Business Requirements
Collaboration with cross-functional teams (creatives, engineers and marketers)
UI/UX design
Landing Page Development & Testing
CMS platform integration
Post Implementation review & refinements for optimisation
Visit site
http://www.accenture.com
AT&T 'Joy' - Augmented Reality
This work merges the real world environment of the AT&T retail stores with an in browser gaming experience unlocked via Q codes, image recognition software, SMS and more.
With a retail network of more than 5000 stores across the USA, AT&T is always looking for innovation to surprise and delight their customers when experiencing their stores in person.
This Augmented Reality experience helps to showcase AT&T as a technology forward company when it comes to their products and services. This mobile activated experience is unlocked via your phone camera and navigated using the gyroscope.
Agency
The Collective, LA
Role
Senior Digital Producer
Project scope
Integrated Campaign
Augmented Reality
Copy and Art Direction
Visit site
Att.com/joy
WORLDZ Summit 2019
Long Beach Convention & Entertainment Center, California
Aims to Prepare Attendees for the Future by uniting the Superstars of Today with the Rising Stars of Tomorrow
Engage, network and ideate with leaders in culture, technology and social impact
Gathering pioneers, companies and cultural influencers from over 70 world-shaping industries, the experience featured inspirational sessions with visionaries across disciplines. WORLDZ will ignite transformational collaborations between brands and industries via a 360° experiential summit and community at the forefront of shaping the world's future. The summit will launch at the WORLDZ Academy, where Travellers will be mentored by WORLDZ Titans and Masters with icon-led courses, an individualized curriculum, outcome-focused sessions, facilitated one-on-ones and a post-event action plan.
WORLDZ is part of the PTTOW network which is an invite-only community for today's most creative and inspiring CEOs, CMOs and Icons, who are shaping our culture
Company
WORLDZ (PTTOW)
Role
Senior Program Manager
Project scope
Agile Project Management - stand ups, scrum and sprint planning
Develop & adjust project schedules, scope, timelines & resourcing plans
Gather Business Requirements
Collaboration with cross-functional teams (creatives, engineers and marketers)
UI/UX design
Landing Page Development & Testing
CMS platform integration
Post Implementation review & refinements for optimisation
Mobile App development
Event coordination
Visit site
http://www.pptow.com
'INTUIT SXSB' - SXSmallBiz
In Austin, we created the first SXSW activation you take home with you, to tell everyone that there’s an easier way to save receipts. Additionally, we transformed a local flower shop into SX Small Biz, giving small business and the self employed center stage.
Agency
Phenomenon, Los Angeles
Role
Creative Producer - Digital Production
Project scope
Art Direction
Installation
Visit site
http://www.intuit.com
'Beneath the Surface' - (Oculus Rift) VR Experience
To promote the all-new Chrysler 200, Wieden+Kennedy Portland partnered with Stopp and MPC Creative to deliver a first-of-its-kind interactive, photoreal virtual reality experience. ‘Beneath the Surface’ is a four-minute experiment, pushing the boundaries of what’s doable in virtual reality. Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour of the car and the state-of-the-art facilities that make such a vehicle possible.
The project used both the CG expertise and interactive VR development of the combined MPC LA and MPC NY studios to craft the photoreal environment and over 150 individual car parts. From surgical precision welding through to robotically aligned panels, MPC ensured the VR experience had a fluid sense of presence, with a careful eye on the balance of real-time 3D and video playback within Oculus Rift.
Agency
MPC, New York & LA
Role
Senior Digital Producer
Technical details
- Oculus DK2 is the latest development kit from Oculus, allowing the user to lean in to see details as fine as the wood grain on the veneered dashboard.
- Epic Games’ “Unreal Engine 4” enables the most realistic real-time rendering available in VR to date. The scene as a whole has nearly 3 million polygons, all rendered stereoscopically at 75 fps.
- The sound system combines custom soundtracks, voiceovers, spatial sound effects triggering all around the user and a 300-watt vibration servo for bass enhancement.
- The installation runs off of top of the line water-cooled gaming PCs pushed to the limit in order to squeeze maximum visual performance out of them.
- To augment the 360° videos we have boosted the frame rate, painted out all of the stitching errors common in VR video, and added game engine generated stereoscopic particles for an added sense of depth and realism.
View Case Study
'Beneath the Surface' VR Experience
Wells Fargo - Amazon charities and a digital Food Bank
BBDO wanted to greatly accelerate the rate of Wells Fargo’s recovery, by inviting customers and prospects to re-appraise the brand as it ushered in a new day of serving them.
A spotlight was placed on Wells Fargo’s recommitment by tapping into the core values that not only had lived at the heart of organization since it opened its doors in 1852, but that were once greatly respected and appreciated by customers. It was a new day at Wells Fargo, but a lot like their first day.
I was brought onto the project to look for digital executions relevant to the existing Holiday campaign ideas….I wanted to highlight all the great charity work Wells Fargo does…in particular their food bank….but I wanted to escalate the reach and effectiveness by introducing an innovative digital version utilizing existing functions within the Amazon platform.
Agency
BBDO, San Francisco
Role
Creative Consultant - Digital / EP
Project scope
Digital Creative Consultant
Art Direction
Installation production
Pitch ideas
Project Management
Visit site
http://www.wellsfargo.com
'T-Hub' - UX & Touch Screen
The Telstra T-Hub® is so much more than just a home phone. Modern households require modern solutions and the T-Hub® is perfect for a smoother running home. It’s all about being easy-to-use with its touch screen operation, cordless handset and access to a wide range of internet sites. Plus, with clever features like its digital calendar and multiple texting to eligible numbers, it’s sure to become the most useful item in your home.
As part of a large internal and external team, I helped scope the initial User Interface strategy and then worked to help produce the multitude of screen states for the media components. The touch screen hardware was built by Sagem in France.
Agency
Telstra Media, Sydney
Eskimo Digital, Sydney
Role
Development & Delivery Specialist
The Challenge
Provide a user friendly, enticing and practical means to stay in touch with the latest News, Sport and weather via a touch pad device. Transcoded video would be used as the means to deliver up to date bulletins.
The Solution
• Full feature flash video player.
• Content management system.
• Integrated ad serving technologies.
• Full reporting and analytics.
The Result
• Successful launch to market in April 2010.
• Generated significant new revenue streams and brand awareness.
• Received critical acclaim on ease of use.
• Retained Customers who would have otherwise disconnected their home land line.
• Firmware updateable - this is able to be peformed remotely.
View More Information
T-Hub from Telstra
A380 'iQ' - Inflight Entertainment Touchscreen
In 2005 Qantas had ordered its first three Airbus A380’s and I was engaged, along with a team of UX designers, to develop the inflight entertainment (IFE) system for the aircraft. The design team conducted a usability evaluation plan and user research for the entire cabin. This comprised economy and business cabins, the first class suites designed by Marc Newson, and the crew panel and PDA. Interactions were evaluated for both touch screen and hand controls, as well as screen size, distance from seat to screen and suite controls for first class passengers. The IFE was developed in Flash, and reflects the technical limitations of the aircraft and the software capabilities of the time.
Agency
QANTAS Airways, Sydney
Role
Senior Business Analyst/Project Manager
The Challenge
Create an interactive touch screen environment capable of the following:
• Pre Ordering of Meals, Drinks, Newspapers and other cabin needs.
• Preselection of Audio playlists.
• Passenger Service Recovery via Air to Ground communications.
• Electronic Passenger Information Lists Delivery to Aircraft. Electronic Forms.
• Arrival and Connecting Gate Information on board aircraft.
• Duty Free.
• Maintenance Management.
The Solution
• Seat mounted touch screens and PDA's
• Full feature flash video player
• Content management system
• UI designs
• Full reporting and analytics
Visit site
Qantas A380 'iQ'
Banking 'Kiosks' - AR & Touch Screen
National Australia Bank (NAB) introduced a range of sales kiosks situated around their ATMs in the thoroughfares of 80 metro shopping centres. Each of these digital kiosks provides a range of services to the people waiting to use the ATM.
This was a touch screen digital interface project to be used within these new kiosks to help sell banking products within Westfield shopping centers.
Agency
New Republique, Sydney
Role
Senior Digital Producer
The Challenge
NAB’s objectives for the NAB digital kiosk were to:
• Develop demo prototypes that partially demonstrate the types of interactions available to the end user.
• Provide a user interface that engages the user to interact.
• Creating a ‘WOW’ experience for the internal stakeholders of NAB.
• Ensure the creative ideas and user journey help to convert product sales.
• Provide an easily scalable framework for future phases of the project.
• Define a new standard of content touch interaction.
• Bring to life the customer value proposition (CVP) of ‘Stop’, ‘Shop’, Learn’.
The Solution
• Touch screen application.
• Content management system.
• Augmented Reality designs.
• UI and UX designs.
• Full reporting and analytics.
The Result
• First to market Touch Screen Technology.
• Generated significant new revenue streams and brand awareness.
• Increased Customer satisfaction ratings.
• Full reporting and analytics.
Users engaged with the tools available, downloading product brochures and other content to their mobiles via both Bluetooth and QR codes. For the less tech-savvy, a range of printed product descriptions were also distributed.
Ralph Lauren 4D fashion show in Central Park
To announce their new Polo for Women Spring ’15 collection, Ralph Lauren turned to MPC Creative New York to create a cinematic 4D experience, this time launching a new breed of fashion show. On the evening of September 8th during New York Fashion Week, a revolutionary runway event was revealed to hundreds of spectators: a water-screen projection that towered above Manhattan’s Central Park fusing fashion, art and technology.
Agency
MPC, New York & LA
Role
Senior Digital Producer
Production Detail
The MPC and Ralph Lauren creative teams were aligned from the get-go to conceive the first-of-its-kind film in the fashion arena. Comprised of 12 stylized runway vignettes, and compositions of over 50 fashion looks, practical set elements including a 15-foot lighthouse and even the iconic designer Ralph Lauren himself, the film was choreographed to fit the precise contours of the fan-shaped water screen that measured 60 feet tall and 150 feet wide.
Over a two-day shoot with a 75-strong crew, MPC NY VFX supervisors Vicky Osborn and Alex Harding oversaw the action captured in-camera against giant green screens with the help of a computer-control led camera rig. A detailed pre-vis enabled artists to carefully integrate each shot's elements with the live action plates, while keeping the art direction charming, bold, and on brand.
The animation sequence was created specifically for the event, using the depth effect created by the spraying water to its advantage by including visual elements that move towards the viewer, creating an effect similar to stereoscopic 3D, but without the use of glasses. The final projected image is 2K (2048 x 1080), rear projected onto a water screen.
View Case Study
Making of POLO 4D
Doritos 'Late Night' - Experiential AR & Microsite
This work merges the real world environment with digital imagery and interfaces via Q codes, cameras, Tag and more.
About the campaign: A dollar can get you anything from a music download to an Xbox upgrade to a DVD rental. With their Late Night-flavored chips, Doritos wanted to battle for your buck with not just delicious after-dark munchies, but with memorable, tweetable, one-of-a-kind entertainment experiences.
We wanted to turn a 99-cent bag of Late Night-flavored chips into entertainment content that the whole world would talk about. We created a global, interactive music showcase featuring five bands from around the world and a world-premiere performance by Rihanna.
MTV, USA Today, Access Hollywood, Entertainment Tonight, and hundreds of music blogs around the Internet all jockeyed for the scoop on the biggest video premiere of the year. In all, we netted $5 million in earned media without spending a dime, just by launching the site. Site traffic approached 100,000 in the first week, and the average visit was more than four and a half minutes, proving that the content was indeed worthy of the name Late Night.
Agency
Clemenger BBDO, Sydney
Role
Senior Digital Producer
Project scope
Integrated Campaign
Augmented Reality
Copy and Art Direction
Microsite build
Visit site
DoritosLateNight
